Tournaments like the NAO generate phenomenal media coverage for the sport, the sponsors, the host city, the host venue and the athletes themselves (and their sponsors, too, thanks to the efforts of photographers like Patricia Lyons having the skill to capturing a racket company's logo in freeze-frame definition as play explodes at phenomenal speed).
I did a Google search on the NAO earlier today and spotted this fascinating article on SquashTalk, the American squash website which provides extensive global coverage of the sport (thanks to the efforts of people like Ron Beck, Debra Tessier and my old mate Martin Bronstein).
Here's what they said about the NAO two years ago:
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